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Today’s mobile space is filled with multiple device manufacturers, serving on multiple mobile operating systems like iOS, Android and Blackberry. Consequently it has become a nightmare for marketing and business teams to manage information distribution. With more and more enterprises trying to reach their end user through mobile applications, the demand in the market has become huge, and there is a continuous increase in demand for mobile applications. It is however difficult, and expensive, to create apps on different platforms, as well as fulfill the needs of the enterprises. There is a genuine requirement for a podium which can facilitate developers to work on only one single platform to innovative and cross platform mobile applications.

Cross platform mobile application development was launched to serve this objective. It can be used for different operating systems, while using the same code, with minimum effort from the developer. The advantages of platform mobile application development are:

  • Cross platform technology eliminates the technical barrier
  • Supports all the major OS such as Blackberry, Android and IOS.
  • Single code building for all platforms
  • Reduced effort in the development department
  • Apps can be created with latest HTML 5, CSS and JavaScript
  • Support for enterprise and cloud services
In comparison with individual application development, cross platform mobile development is cost-effective, labor-effective and the turnaround time to reach the market is reduced, making it time-effective. It also boasts high security features, and comes with an easy to manage console.

All major business verticals will be able to create their enterprise mobile apps using cross platform. The following are some of the main categories which would benefit from this;

  • Health care/Life sciences
  • Consumer products/retails
  • Financial services/commerce
  • Automotive
  • Energy
  • Education
  • News & Media

Application developers today seeking to garner large fan bases target at least iOS and Android. It also depends on the nature of the application. For a communication app, for example, you would want to create a solution that is adaptable on various platforms so people can use it on the go, wherever they go, however they go.

There are two goals of an application: acquire as many customers as possible or deliver highest quality engagement within a target market. When a majority of your target audience are using the same platform, the choice for platform becomes easy. But when you’re catering to a huge audience which may be using iPhone, Android, Windows Phone and others, there’s a need to design for multiple platforms. In this blog post, we’ll highlight the benefits and disadvantages of cross-platform apps.

Benefits of Developing for Multiple Platforms:

Greater Reach

As is obvious, the more platforms you cover, the more people you’ll be able to reach. With Apple’s iOS and Google’s Android competing for top positions worldwide, the number of smartphone users for these systems is increasing day by day. Developing an application that runs on both iPhone and Android gives you the added advantage of tapping into greater market potential.

Easy Marketing

When you have a larger fan base, marketing becomes easier in the sense that you don’t have to create niche messages to cater to a specific set of people. You have the liberty of marketing the application on various media and through generalised messages for the masses.

One Instead of Many

It is easier to maintain and deploy changes when you’re developing one application that runs across all platforms. Updates would immediately get synced across all devices and platforms. Further, with tools like Appcelerator and PhoneGap, it becomes easy to handle one team of developers working on a single multi-platform app than several teams working on different platforms.

Uniform Look and Feel

The overall design and feel of the app can be maintained across various platforms if there’s a single code running on all. When you’re designing different apps, it can be hard to sync two different developers or teams of different levels of expertise.

Use of Known Technologies

When you’re using tools like Appcelerator, you can easily code in HTML5 and convert for different mobile platforms. This means you’re using resources you already know about and converting them for deployment across different platforms. This leads us to our next point…

HTML5 vs. Mobile Developers

It is harder to find mobile developers but relatively easy to find good HTML, CSS and JavaScript coders. If you’re using HTML5, this means hiring for development can be easier if you’re designing cross-platform apps.

Reduced Development Costs

All this means you have reduced development costs when making apps for multiple platforms.

Other Suggested read:

IBM WorkLight

Courtesy: omniesolutions and SocialMediaToday

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